Craft Clubs offers quality food and drink brands a powerful new way to reach consumers, both in their homes and online.

What We Do

Our unique marketing platform combines memorable in-home brand experiences with bespoke content and credible online engagement, all delivered among our large, targeted and engaged communities of foodies and drinks lovers.

From product launches or re-launches to seasonal promotions, we work with both challenger brands and market leaders to create tailored, blended campaigns. We help our partners gain access to new customers, grow brand awareness, increase purchase intent and attain valuable consumer insights in authentic and measurable ways.

In-Home
Sampling

Our premium subscription service, Craft Gin Club, delivers goodie-packed boxes into the homes of tens of thousands of discerning consumers every month, offering unparalleled product reach among a targeted audience.

Consumer
Intelligence

Unlike many other sampling channels, we offer detailed feedback and reporting on exactly what consumers think about your new, rebranded or existing product, providing valuable insights to help shape your strategy.

Brand
Building

Leveraging our large offline and online communities, our highly effective campaigns significantly increase brand awareness and purchase intent among key consumers through sampling, high quality content and authentic social media engagement.

Content
Creation

From print features to online data-capture competitions, our skilled teams craft bespoke content solutions to suit your needs, telling your story, engaging consumers and providing assets that keep delivering, long after the campaign is over.

Craft Gin Club boasts:

25,000+

paying club members

2,500+

monthly product survey respondents

400,000+

social media followers

30M+

monthly brand impressions

150,000+

email subscribers

Our Partners

Brands work with us to find innovative solutions to their marketing needs – whether they want to increase brand awareness, launch new products, promote new campaigns or gain consumer insights.

Our Clubs

Through our premium subscription club, Craft Gin Club, our brand partners received unparalleled access to tens of thousands of discerning consumers offline and our targeted online audience of millions. Craft Gin Club is the UK's leading discovery club for gin enthusiasts. Each month, club members receive a surprise box featuring craft gin from a small, high quality producer, together with complementary mixers, cocktail ingredients and foodie treats, as well as a club magazine.

Hello favourite box of the month! #craftginclub

A post shared by Ruth Jones (@thesetwoandme) on

Latest News

Oct 25, 2017

Find out how our September campaigns performed!

The results are in! See what we achieved for our partners in September.

Oct 16, 2017

Can you guess which snack our members say is their favourite?

We surveyed our members. Can you guess what they said?

Oct 10, 2017

Spirit of Discovery: Behind the scenes at the Lighthouse Gin Distillery

It’s guided a brewer to his dreams of creating a gin and a woman to her extraordinary hidden talent. Meet Lighthouse Gin and the people who make it, just as they prepare to bring their spirit of discovery to an entirely new continent.

Sep 25, 2017

3 Conker Coffee Cocktails to Kick Off Your Week

Three amazing new ways to use these beautiful beverages together.

We'd love to hear from you!