Craft Clubs offers quality food and drink brands a powerful new way to reach consumers, both in their homes and online.

What We Do

Our unique marketing platform combines memorable in-home brand experiences with bespoke content and credible online engagement, all delivered among our large, targeted and engaged communities of foodies and drinks lovers.

From product launches or re-launches to seasonal promotions, we work with both challenger brands and market leaders to create tailored, blended campaigns. We help our partners gain access to new customers, grow brand awareness, increase purchase intent and attain valuable consumer insights in authentic and measurable ways.


Our premium subscription service, Craft Gin Club, delivers goodie-packed boxes into the homes of tens of thousands of discerning consumers every month, offering unparalleled product reach among a targeted audience.


Unlike many other sampling channels, we offer detailed feedback and reporting on exactly what consumers think about your new, rebranded or existing product, providing valuable insights to help shape your strategy.


Leveraging our large offline and online communities, our highly effective campaigns significantly increase brand awareness and purchase intent among key consumers through sampling, high quality content and authentic social media engagement.


From print features to online data-capture competitions, our skilled teams craft bespoke content solutions to suit your needs, telling your story, engaging consumers and providing assets that keep delivering, long after the campaign is over.

Craft Gin Club boasts:


paying club members


monthly product survey respondents


social media followers


monthly brand impressions


email subscribers

Our Partners

Brands work with us to find innovative solutions to their marketing needs – whether they want to increase brand awareness, launch new products, promote new campaigns or gain consumer insights.

What our members are saying

Through our premium subscription club, Craft Gin Club, our brand partners received unparalleled access to tens of thousands of discerning consumers offline and our targeted online audience of millions. Craft Gin Club is the UK's leading discovery club for gin enthusiasts. Each month, club members receive a surprise box featuring craft gin from a small, high quality producer, together with complementary mixers, cocktail ingredients and foodie treats, as well as a club magazine.

Hello favourite box of the month! #craftginclub

A post shared by Ruth Jones (@thesetwoandme) on

Latest News

Oct 4, 2018

Merchant’s Heart sampling meets with great success

The challenger tonic brand reached more than 4.7m consumers through their Craft Gin Club content marketing campaign, and more than 70,000 people tasted their expertly calibrated flavour enhancers.

Sep 3, 2018

Nadia Sawalha loves being a Craft Gin Club member!

The Loose Woman star reveals the contents of her latest Gin of the Month box and mixes up some Craft Gin Club cocktails!

Mar 22, 2018

Three signs you’re drinking a truly craft gin

What does ‘craft gin’ really mean? We dig a little deeper…

Feb 15, 2018

65% of Craft Gin Club members purchase items they discover in their box, survey shows

65.11 per cent of Craft Gin Club members told us that they would likely buy the products in their Gin of the Month box in the future.

We'd love to hear from you!