Craft Clubs offers quality food and drink brands a powerful new way to reach consumers, both in their homes and online.

What We Do

Our unique marketing platform combines memorable in-home brand experiences with bespoke content and credible online engagement, all delivered among our large, targeted and engaged communities of foodies and drinks lovers.

From product launches or re-launches to seasonal promotions, we work with both challenger brands and market leaders to create tailored, blended campaigns. We help our partners gain access to new customers, grow brand awareness, increase purchase intent and attain valuable consumer insights in authentic and measurable ways.

In-Home
Sampling

Our premium subscription clubs, Craft Gin Club and Bubble Club, deliver goodie-packed boxes into the homes of tens of thousands of discerning consumers every month, offering unparalleled product reach among a targeted audience.

Consumer
Intelligence

Unlike many other sampling channels, we offer detailed feedback and reporting on exactly what consumers think about your new, rebranded or existing product, providing valuable insights to help shape your strategy.

Brand
Building

Leveraging our large offline and online communities, our highly effective campaigns significantly increase brand awareness and purchase intent among key consumers through sampling, high quality content and authentic social media engagement.

Content
Creation

From print features to online data-capture competitions, our skilled teams craft bespoke content solutions to suit your needs, telling your story, engaging consumers and providing assets that keep delivering, long after the campaign is over.

Craft Gin Club and Bubble Club boast a combined:

25,000+

paying club members

2,500+

monthly product survey respondents

400,000

social media followers

30M+

monthly brand impressions

150,000+

email subscribers

Our Partners

Brands work with us to find innovative solutions to their marketing needs – whether they want to increase brand awareness, launch new products, promote new campaigns or gain consumer insights.

Our Clubs

Through our premium subscription clubs, Craft Gin Club and Bubble Club, our brand partners received unparalleled access to tens of thousands of discerning consumers offline and our targeted online audience of millions.

Craft Gin Club and Bubble Club are the UK's leading discovery clubs for gin enthusiasts and fans of sparkling wine respectively.

Each month, club members receive a surprise box featuring craft gin or sparkling wines from small, high quality producers, together with complementary mixers, cocktail ingredients and foodie treats, as well as a club magazine.

Latest News

Sep 21, 2017

Conkering Coffee Liqueur

As artisan espresso overtakes the UK, it’s time to forget the sickly-sweet coffee liqueurs of yore. Elegant, artisan and irresistibly complex, Conker’s caffeinated Cold Brew Coffee Liqueur is the cocktail ingredient craft coffee lovers have been waiting for. Read more in this article from September 2017’s edition of Ginned! Magazine.

Sep 19, 2017

Doubly Divine: Divine Chocolate Cappuccino Bar

With its creamy combination of Fairtrade chocolate and a sustainably-sourced coffee kick, taking a moment to enjoy the fabulous flavour combinations of your Divine Chocolate Cappuccino Bar is the perfect way to make your next break brilliant. Check out this feature from September’s edition of Ginned! Magazine.

Sep 14, 2017

Manomasa: ¡Viva la Snack Revolución!

Check out the feature Craft Gin Club put together for September’s edition of Ginned! Magazine.

We'd love to hear from you!