Craft Clubs News

65% of Craft Gin Club members purchase items they discover in their box, survey shows

by Lucinda - Feb 15, 2018

According to a survey of our fabulous members, 65.11 per cent of Craft Gin Club members are likely or very likely to repurchase the products they discover in their Gin of the Month box.

These results are an average based on responses to survey questions about 16 brands, which ran the gamut from sweet and savory snacks to tonics and soft drinks.

Our members told us that they would buy the brands for their homes, or when dining or drinking out.

In addition, 63 per cent of club members told us that they’re interested in discovering other products and flavours in the same ranges as those they unwrap as part of their Gin of the Month box experience.

 

You may also like...

October 4, 2018

Merchant’s Heart sampling meets with great success

The challenger tonic brand reached more than 4.7m consumers through their Craft Gin Club content marketing campaign, and more than 70,000 people tasted their expertly calibrated flavour enhancers.

September 3, 2018

Nadia Sawalha loves being a Craft Gin Club member!

The Loose Woman star reveals the contents of her latest Gin of the Month box and mixes up some Craft Gin Club cocktails!

We'd love to hear from you!