On the back of the gin craze, a number of new tonic brands are launching, differentiating themselves with innovative ingredients and vying for market share in a market for which industry-leader Fever-Tree has paved the way. One of those tonics is Merchant’s Heart, which refers to its drinks as “spirit enhancers” and has worked closely with top bartenders to get the flavours in their range just right.
Merchant’s Heart featured two of its flavours – Pink Peppercorn and Floral Aromatics – in Craft Gin Club’s May Gin of the Month box, with the two-pronged goal of getting the drinks tasted in the homes of a targeted group of drinkers and raising awareness of the brand with a broader drinks-loving audience. The results of the month-long campaign were outstanding. Some of the highlights:
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