Craft Clubs News

Napue Gin, made with foraged botanicals in a Finnish rye base, selected as Craft Gin Club’s August Gin of the Month

by Lucinda - Aug 7, 2017

Finnish Napue Gin – a stunning spirit made with botanicals foraged in the town of Isokyro and built on a base of the finest Finnish rye spirit – has been selected as Craft Gin Club’s August Gin of the Month.

This gin’s journey began one night in a sauna, where five lifelong friends were drinking American rye whiskey and wondering why Finland, a land long obsessed with the rye grain, had never produced any rye-based spirits. They left that night with the idea for Kyrö Distillery Company.

Napue Gin’s botanical blend includes locally-foraged birch leaf, sea buckthorn, hibiscus and cranberry. Its perfect serve, garnished with cranberries and rosemary, won ‘Best Gin and Tonic’ at the 2015 International Wine and Spirits Association.

Founder and CEO Miika Lipiäinen says: “It’s a very usual experience here in Finland — the moment when you step out of the sauna in the summer, early in the morning and there’s dew on the grass. The smell and sensations of nature you would get in that moment are what we wanted to put in the gin.”

Also in their August Gin Box, Craft Gin Club members will discover a bottle of Gin Long Drink. Called lonkero in Finnish, these mixed drinks are a national favourite created for the 1952 Olympics in Helsinki. The talented distillers at Kyrö Distillery Company elevated this classic by combining their gin with a cranberry and rosemary brew, a play on their perfect serve garnish.

Craft Gin Club members will also discover artisan cranberry and rosemary chocolate from Goodio and delicious Vibe Strawberry popcorn.

John Burke, commercial director and co-founder of Craft Gin Club, says: “We love Napue Gin, and it’s great to be able to introduce our members to lonkero, one of the world’s best-loved gin traditions. The fact that it also comes with two spectacular sweet treats is an added bonus!”

Jon Hulme, managing director and co-founder of the Craft Gin Club, added: “I’ve never had the good fortune to step out of a Finnish sauna at sunrise, but after one stunning Napue Gin and Tonic I feel like I have. Our members will love this unique gin, crafted using the best Finnish rye.”

About Craft Gin Club –

Craft Gin Club is the UK’s number one subscription club for gin lovers. Every month, Craft Gin Club selects a full-sized bottle of one of the world’s finest small batch gins, including rare and exclusive bottlings not available elsewhere, and sends it to their members in a surprise box along with mixers, cocktail ingredients, foodie treats and a club magazine.

Craft Gin Club was founded in 2015 by Jon Hulme and John Burke and is now based in central London. The company featured on Dragons’ Den in the summer of 2016, winning the investment of entrepreneur, Sarah Willingham.

Craft Gin Club also featured on the 2016 Startups 100 list of ‘rising start-up stars set for explosive growth’ and was nominated in the Shift 100 in November 2016, a list which identifies retail technology entrepreneurs who are bringing new ideas and products to market.

For more information, please contact [email protected]

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